Since 2003 WordPress has taken over the web development world as the platform of choice for many designers, developers, and SEO professionals. With its core installation, its community of open-source plugin and theme developers, and the ease of use for non-programmers. At present WordPress powers 31.0% of all the websites on the Internet and holds a 59.9% market share for content management systems on websites with a known CMS, as reported by kinsta.com.
Sites powered by WordPress include brands ranging from NASA, CNN, Forbes, The New York Times, TechCrunch, IZOD, Best Buy, GM, eBay, and even Jay Z’s LifeandTimes.com, to name just a few. Even Google’s Matt Cutts is a fan of WordPress, calling it “a fantastic piece of software.”
Till today search engines remain one of the best sources of online traffic. A high-ranking page can bring in thousands of visitors to any web presence.For that reason, pretty much every website owner is (ideally) concerned with SEO.
Is WordPress the Best CMS for SEO?
Well, is it? Let’s see.
The permalinks are the URLs on your site. You can easily edit your permalinks when you work on your WordPress dashboard. It can be done by visiting the settings and giving it the format you want.
The permalinks can affect your ranking in two ways:
Keywords in the link are an important ranking factor.Pretty permalinks can increase the CTR of your posts on the search engines. Also a non-SEO reason that can also harm your traffic. If your link is view able, you will get fewer visitors from other sources as well as social media; especially, when you use ugly permalinks. So, customizing the permalinks is a much better approach than leaving them with the default option.
Adding Metadata Automatically
The SEO title and the meta description are two major ranking factors. You need to add them to almost every post and page of your website. Including the targeted keyword in the metadata which can improve your position significantly.
Also, they help to increase your CTR since they are viewable on search engines. You only need to install one of the many free SEO plugins that are available for WordPress and then, add them.
This process does not take more than a few minutes. Then, you can use the same plugin for every post. When you do not add the metadata manually, a plugin like Yoast SEO or All in One SEO will get the needed information from the title and the first sentences of your content.
In WordPress you have the actual content area, where the Visual Rich Text editor allows you to bold and underline words, hyperlink to other internal or external web pages, add additional heading tags, upload images (where you can add image alt tags), but more importantly as a whole, ADD CONTENT, which will easily be crawlable by search engine spiders. All those basic SEO elements are built right in to any default WordPress installation.
Currently site speed is an important ranking factor and also if the loading time of a site is high, visitors will get frustrated and it will be bad news for your bounce rate. Also, it is also possible that if your site is very slow, it may get banned from Google.
For those who already use WordPress, site speed should not be a problem. There are many fast loading themes to meet every need. You also can find plugins that were actually created to improve site speed.
The only reason to have a slow site when using WordPress is that you are not using it properly.
Recently Google set a deadline for websites to have some sort of mobile optimization in place. That’s right, Google flat-out told the world that if your website wasn’t optimized for smartphones or tablets there was a strong possibility that your website would lose high placements for mobile searches.
As with any announcement of this nature, everyone started to freak out, with the exception of most WordPress users. So why weren’t they feeling the heat?
That’s because for most simple WordPress websites, all they had to do was install the popular Jetpack plugin and in just a few minutes were able to comply with Google’s mobile website standards. This is perhaps one of the greatest arguments for why WordPress simply is an SEO’s dream come true.
Social Media Integration
Many online marketers overlook the importance of social media when they talk about SEO. But the truth is If you engage an audience on social media, your rankings will be better.
It is not about how many followers you have, but how active other people are in your posts (likes, comments, shares).
Again, WordPress is ahead of any competition. You can install one of the hundreds of plugins that are created to maximize your social media exposure. You can automate your campaigns, add social media buttons to your content to get shares from your visitors, embed a social media feed on your website, and many other options to encourage your guests to be a part of your social media campaigns.
Do you know what makes WordPress so great! WordPress isn’t only this super-sophisticated platform, It has granted us a wealth of plugins to use to our advantage – many of which are free.
There’s tools like the Broken Link Checker, Redirection plugins, SEO tool widget plugins – really, the list of awesome SEO plugins that you can use to supercharge your SEO is endless.
The point is, whatever your specific SEO plugin needs are, either now or in the future, the WordPress community has your back.
One of the many reasons why WordPress is often chosen over its competition is because of its ability to manage on-page SEO fairly well out of the box. We could argue that SEO is a complex practice consisting of hundreds of factors, but at the end of the day a simple WordPress installation will allow you to easily manage the basics without any coding knowledge whatsoever.