Pay-Per-Click, or PPC for short, is a term thrown around a lot, but becoming success and what you need to focus to be success is more complicated than you may think. When it comes to online marketing, understanding the particulars of PPC can help your business tremendously.Display ad campaigns you use can be perfect for gaining brand awareness in the marketplace. In this post we will help you get a better understanding of the fundamentals of creative PPC graphics design.

Poor graphics results under performing campaign

Visitors can quickly filter out ads and in many studies show that under performing ads actually results of poor graphics and the message they try to carry. Your banner must grab the visitors attention, get them to notice you, and increase the impact of your PPC campaigns.

This is why you need to know how to design professional-grade display ads that have your target user in mind.

Poor graphics results under performing campaign

Here we have some tips for designing image ads to get them noticed more often and more people will get the message being presented to them. Remember, before you start creating your ads, it is imperative that you know what you are trying to achieve by campaigning online.

Are you looking to increase brand awareness?

Would you like to engage in interaction with your target market? or

Do you have a different plan altogether?

Here are some tips for Creating the Perfect Display Ad


Don’t make display ads look busy and overcrowded by trying to provide all the information that is pertinent to the campaign in a small area.

To succeed in the PPC world, provide information that sparks curiosity about what you are talking about and which drives the outcome you are looking for. Simplify  your designs and use white spaces to make your display ads have a greater layout.

White space is a term used to refer to any block of color that is used around certain features and aspects of a display ad to focus the viewer’s attention on what you are marketing and promoting.


Color influences emotion.If you’re hoping to make your ads more engagement, or you want to encourage shoppers to spend money, understanding the basics of color psychology can help you design a space that will maximize your potential.

You need to find colors that will positively influence your users and provoke certain emotions in them. If your company using a color scheme for branding, consider using their that scheme for display ads.

Not only will this make your ads look nicer, but it will also disguise your ads and make them look like they are part and parcel of the overall brand image.


Imagery can be so impact full if carefully choose right one that will evoke certain emotions in the target viewers.

The images you use should look professional and must be relevant to the display ad. Of course, you may use funny or shocking images if it’s relevant and have an impact on your target.

Combine color perfectly with images that are visually exciting.

Set a campaign goal to work with before you start designing your ads. Use your campaign goal to guide you as you go about working on your display ads graphics.

Your display ads can make or break the PPC campaigns you engage in.

In conclusion, you must pay extra attention to how your display ads are designed. By ensuring that they have the right colours, images, information, and calls to action, your click-through rates will go up.