Dealhack provides an online database for coupons and deals from online retailers.

Dealhack marketing strategy

Alone with regular weekly features like “Top 10 CDs”, “Top 5 DVD Sales and Rentals”, “Top 10 In-Demand Book Titles” the company gone through usual competitor analysis and market research. The result is it positioned itself as the gap between coupon and comparison shopping sites that have thousands of entries and insider blogs like Engadget or Gizmodo. The discount company serves both as a shopping guide and a source for special deals, thus shortening the customer lifecycle as they are able to research and buy on the same site.

What Dealhack do?

Alone with regular weekly features like “Top 10 CDs”, “Top 5 DVD Sales and Rentals”, “Top 10 In-Demand Book Titles” the company gone through usual competitor analysis and market research. The result is it positioned itself as the gap between coupon and comparison shopping sites that have thousands of entries and insider blogs like Engadget or Gizmodo. The discount company serves both as a shopping guide and a source for special deals, thus shortening the customer lifecycle as they are able to research and buy on the same site.